Described as the “most healthful and hygienic of beverages” by none other than the father of wine, Louis Pasteur, good wine brings joy to the table and mind. Based on the ever-growing number of wine clubs that have been launched in the last few years, both wine lovers and winemakers are well aware of this fact. However, the fact remains that even though most of us enjoy drinking good wine, many of us are not very well-versed on the subject and could use help in finding the best wines out there.
Enter FirstLeaf Wine Club. Algorithm-based, this smart subscription wine service learns more about your preferences and tastes as you try different wines, curating personalized wine experiences just for you. Featuring over 2,000 award-winning wines on their official website, FirstLeaf Wine Club is certainly making the waves in the wine industry. But is it the best out there?
In this FirstLeaf Wine Club review, we will take a close look at the company, its diverse wine offer, customer service, reviews and more, to help you to decide if this is the wine club for you.
Founded in 2015, FirstLeaf was created as a way for people to try various wines from the best wineries all over the world. The founder, Philip James, first imagined FirstLeaf as a company that would allow its customers to enjoy great wine for a great value.
Sticking to a customer-centric vision, the FirstLeaf wine subscription service has grown in the last few years into a club that counts more than 100,000 faithful wine lovers. To offer customers the very best wine at the very best prices, the brand has decided to cut out layers of middlemen and partner directly with wineries and winemakers.
The company crafts their wine bundles to each member personally, based on an algorithm that automatically selects your new favorites after you try, rate, and give feedback about the wines that you have already tried in your previous shipment. With every parcel, you can discover new personalized wine options tailored specifically to your tastes for a pretty great price. The FirstLeaf as a company is backed by wine experts, scientists, and wine lovers, so it’s not surprising it boasts over 2000 total awards for their wines, including 329 90+ wines, 81 double gold and platinum wines, and 377 gold wines.
Before we take about this Wine Club subscription and enlighten you with their various wines options, let’s highlight the pros and cons of FirstLeaf:
Firstleaf is a wine subscription service, a fully customizable one at that, that allows its customers to receive wine bundles based on their preferences. The selections are carefully crafted thanks to customers’ quiz answers, feedback, and ratings.
The First Leaf Wine Club works in such a way that once the algorithm knows what your tastes are, it will select for you wines that you may have never tasted, so the discovery is endless. The goal? To offer wine lovers a wide selection of high-quality wines at the lowest price possible and enable them to enjoy new discoveries every month.
The brand works as a fully flexible subscription that allows you to receive award-winning wines in bundles of 6 bottles every one, two, or three months, and you can change your ship date to any other time in the future if the shipping dates are too close together.
Customers who sign up for the company’s subscription service are offered a very appealing introductory shipment that enrolls you automatically in the club for future shipments.
After you have enjoyed the introductory box, the price of the wine bundles is:
The 12-bottle bundles allow you to receive two of the six wines based on your wine preferences, and club shipment for these is free. If you do not feel like committing long-term or want to enjoy new wine shipments from time to time, you can update your frequency as well as rate your wines to get a better experience. Alternatively, you can cancel your subscription anytime by contacting the team directly at 800-461-7203.
When you first sign up for the First Leaf Wine Club membership, the website asks you to take a quiz that allows you to highlight the type of wines and foods you enjoy or dislike. Once you complete the quiz, you will enjoy a lovely introductory offer that will enable you to receive 6 bottles of wine for $39.95 and free shipping.
When you sign up for the introductory offer, you have the opportunity to try the wines before you fully commit to the club. However, you also automatically enroll in the full-price club once you choose to try the introductory shipment. The regular Wine Club prices are:
Becoming a FirstLeaf Wine Club member offers you quite a range of benefits, like a marked down price on the FirstLeaf wines, which you can also buy as a one-time product.
As true wine enthusiasts, the FirstLeaf team takes excellent care of the wineries and winemakers they partner with to bring their customers the very best wine from all over the world. The company’s first-class winemaking team travels the globe to source the highest-quality wines, selecting less than 2% of the wines they taste to include in their ever-growing curated list of wine options.
With such a strict wine tasting process, the company has naturally earned awards for the fantastic wine they bring their members and presently counts over 2000 awards for their wine. Not only has FirstLeaf earned a tremendous amount of awards, but you can rest assured that you are only sent top-notch wine as they follow a strict wine ranking for bottles that are awarded medals that place their wines as heavyweights of deliciousness. On the FirstLeaf website, you can educate yourself with the Wine School, a list of in-depth and very informational articles written so that you learn about wine features and pairings in a fun way.
For instance, you can learn about Sauvignon Blanc or Cabernet Sauvignon’s specificities, international wine pairings and tasting notes, about the wine industry and wine countries like Paso Robles. You can also check out which wines have earned medals and even buy them as one-time purchases (or more as members also enjoy Wine Club offers!).
Members of the Wine Club enjoy a wide range of benefits, apart from getting bottles of excellent wine at $15 per bottle. These benefits include:
For this FirstLeaf Wine subscriptions review, we decided to take a good look at the customer and members reviews, so we checked not only the brand’s official website, but also other review websites such as Trustpilot, Reviewopedia, and Consumers Advocate. While most reviews are highly positive, there were some mixed reviews as well.
Mixed reviews revealed that they had had issues canceling their subscription, which led to more unwanted shipments. The company then decided to make subscription cancellations possible by email, phone, and straight from customers’ accounts on the FirstLeaf website. Other customers highlighted the shipping carriers are not always very efficient, as parcels are lost or broken due to the fragility of the items. In response, FirstLeaf now offers ground shipping, so your package is better protected during the delivery.
On the other hand, happy customers among the thousands of faithful members proved to be die-hard wine lovers. They raved about the customer service’s excellent communication and reactivity, the variety and deliciousness of wines, and the easy, well-packed parcels. The ability to delay parcel shipments also turned out to be a feature that many members enjoy.
One customer writes: “All good. The wines are varied and tasty. The delivery is easy and well packed. In several years as a monthly member, I have had only one minor issue and the company quickly resolved it. Great communication and customer service.”
To sign up to the FirstLeaf Wine Subscriptions, the website will first ask you to answer a series of questions about your favorite wines with options to click on, including:
After taking the Wine Quiz, FirstLeaf asks for your email address to send you the quiz results so that you can refer to them anytime you want. The website shows a personalized selection tailored to your answers, which you can purchase straight away for $39.95. Following shipments will be sent automatically, at the stunning regular Wine Club price of $90 for a 6-bottle shipment.
At the moment, FirstLeaf only delivers their wine bundles domestically within the United States to 44 states and Washington, D.C. Once you place your order, the company will ship your wines through UPS Ground and FedEx Ground, and you will usually get your parcel between 2-5 business days after placing your order.
By law, FirstLeaf needs to make sure that someone 21+ signs for the wine. To make deliveries easier, the company offers several delivery options for wine drinkers:
Returns & Refunds
If for some reason, you are not completely satisfied with one of the FirstLeaf wine bottles you have received, you can reach out to the customer service at [email protected] within 30 days of delivery. The company will credit you in the form of store credit (excluding shipping fees) for any bottles you are not happy with.
However, once an order has been delivered with UPS or FedEx, customers cannot return wine, but if you feel that the shipments are too close together, you are free to push back your next shipment on your FirstLeaf account to take more time to enjoy your current wines. If you do not wish to receive an order, you can refuse the delivery, after which the company will refund you, less its $20 restocking fee.
If you have any questions that this First Leaf Wine Club review has not addressed, the Member Experience team is available seven days a week from 9 am until 8 pm ET via:
Featured in several popular media publications, the company is a heavy-weight on the wine subscription service scene and seems to place itself as a go-to wine brand compared to pricier wine clubs that offer fewer options.
Some of these competitors include Winc Monthly Wine Subscription, American Cellars Wine Club, Vinebox Subscription, TastingRoom.com, Plonk, and Naked Wines.
When doing research for this FirstLeaf review, we found that the company sources excellent wines from wineries worldwide so you can get an authentic travel experience at the dinner table. Some competing wine clubs like Vinebox only source European wines and some like Mumm Napa focus on making wines themselves.
Additionally, FirstLeaf also sets itself as a great value wine subscription with 6-bottle bundles for $90 (a bottle costs $15 only) or 12-bottle shipments for $159.95. In comparison, wine clubs like Winc Wine subscriptions are pricier, with 3 wine bottles for $59.90. Mumm Napa’s subscription costs $200 for 6 bottles, and Plonk’s monthly subscription allows you to get only 4 bottles for $110.
More affordable than most of its competitors, the forward-thinking wine subscription company opens up our palates to the unknown with wines sourced from wineries and winemakers from all over the world. If you are looking for new ways to broaden your way of living wine, FirstLeaf Wine Club is the way to go.
For this FirstLeaf review, we’ve looked at all the company’s features to shape our opinion of the brand, from the personalized wine selections, the 6-bottle introductory shipment, the Club Firstleaf, and the customer service. The company introduces its customers to wines on par with their tastes, thanks to an in-depth quiz you take when you decide to subscribe to the Wine Club. The introductory first shipment brings the price per bottle to less than $7, which is really cheap for good-quality wine, after which your feedback and rating will be invaluable for future wine selections. Thanks to the website’s innovative algorithm, wine drinkers should only get sent wines that they are sure to love, however, it’s good to point out that sometimes, some customers do receive wines they do not find particularly tasty. Hey, it happens even to the smartest of algorithms.
Overall though, FirstLeaf puts the wine lover at the very core of the brand, allowing customers to read and learn about the winemaking process, the pairing techniques of their wine selections with high-value options like Sauvignon Blanc or Cabernet Sauvignon, and many more tips, helping turn wine drinkers into wine experts – at a fraction of the cost.
Still looking for the perfect wine? Here's another option to consider: