You have to consider several factors when shopping for the right women’s underwear brands, several factors to consider. Of course, comfort is the main priority because you want the freedom to move around in your banging outfit without your underwear riding up or rubbing against your skin. Style is also an important factor, as your choice of underwear reveals a lot about your personality and tastes.
For most women, underwear is a basic clothing item that doesn’t require much thought as long as it’s comfortable. People typically pay more attention to how they look outside than what they’re wearing inside. Still, you deserve to feel sexy and comfortable down there, no matter what you wear.
However, since multiple brands are in the market, it may be hard to spot the good ones among the cheap and low-quality underwear brands. Luckily, we have compiled this list featuring the best women’s underwear brands that offer all the important features you want in your underwear. Find out more info below!
Ada Massotti created la Perla as a leader of Italian high-end women’s underwear brands. Ada was a skilled corset maker in the early 1950s, well-known for her brilliant ideas and business expertise. In 1954, she founded La Perla with a mission to create elegant, well-tailored lingerie to empower, encourage and celebrate the beauty of womanhood.
La Perla’s product line features luxurious nightwear, lingerie, and swimwear, allowing women to feel good about their bodies and embrace their sexuality. Since it was developed, the brand has made a huge impact in modern history, paving the way for similar women’s underwear brands in the industry.
At its core, Love is the inspiration behind all of La Perla’s creations, and this was the legacy that Ada Masotti left behind. All La Perla’s pieces are skillfully crafted by women and for women. It offers comfort, luxury, functionality, and inspiration throughout your daily routine. Also, you will discover many iconic pieces that boost your confidence throughout the day and night.
In addition, the brand works with local ateliers in Bologna to create contemporary masterpieces that represent its rich cultural heritage. The brand provides various aesthetics inspired by traditional Italian designs, from Frastaglio to Leavers lace. It also offers authentic Italian fabrics, including silk and cotton, and more than rubs smoothly against your skin.
Commando presents women with luxurious, durable undergarments in various styles that make you feel bold and amazing. It offers comfort, style, and functionality with well-tailored pieces that improve your wardrobe. As an award-winning brand, it has featured in Bloomingdales, Harper’s Bazaar, and other media publications as one of the best women’s cotton underwear brands.
Whether you like unique creations or basic ready-to-wear undergarments, Commando supplies customers with various options. The brand boasts rigorous fit tests and ethical fabric sourcing to create innovative, luxury clothing that allows you to embrace your authentic self. It is a women-led organization that continues to break social boundaries and revolutionize the industry.
Commando’s line of women’s seamless, intimate bottoms come with luxurious technical fabrications like microfiber, butter, double-take, and cotton fabrics. It also features the signature invisible edges and a snug-fitting silhouette that feels like wearing a second skin. The brand also performs human fit tests on their underwear to ensure a perfect, dig-free, and line-free look.
It offers a range of styles, including mid-rise thongs, classic bikinis, butter hipster, minimalist Frech-cut panty, girl-shorts, etc. Customers have multiple options, depending on individual styles and tastes. Commando also offers quality and luxury designs at low prices. You can also shop the packs or bundle products at discount prices.
Parade is among the best women’s underwear brands, based in New York. It supplies soft, breathable, and sustainable underwear while promoting inclusivity and women’s empowerment. Instead of regular cotton underwear, the Parade product line features bold, bright colors. These funky patterns make you feel excited about your underwear.
The brand encourages women to embrace their personalities and identity by providing a range of designs to fit different styles and aesthetics. Parade creates bold and unconventional pieces that challenge beauty standards. When you wear your Parade underwear, no matter your body shape and size, you will feel like the sexy, beautiful woman you are.
In addition, Parade underwear supports sustainability by using ethical production practices to ensure positive environmental action. The core Parade fabrics are made of 85% recycled polyamide, and all their products come with biodegradable packaging made from cornstarch. Also, it openly supports women’s sexual organizations by donating 1% of proceeds to Planned Parenthood.
Parade underwear showcases a wide selection of sexy and affordable lingerie, including thongs, high-waist, briefs, boyshorts, etc. Their products come in sizes XS to 3XL to ensure customers don’t settle for anything less than their perfect sizes. If you’re seeking affordable and playful underwear that promotes inclusivity and sustainability, Parade is your best bet.
Knickey is a women-owned organic cotton underwear business that creates the best-fitting underwear style for every body type. It is celebrated for promoting sustainability, eco-friendly production, body positivity, and inclusivity. Ensuring a clean and transparent clothing supply, this brand sets itself apart from the industry’s best women’s cotton underwear brands.
It is a forward-thinking brand that connects consumers with comfortable, well-fitting underwear that they will feel good wearing. And its mission is to promote clean, eco-friendly underwear, which is still very uncommon in the fashion industry. All Knickey’s products are GOTS, Oeko-Tex, and Fair Trade certified, allowing everyone to be more environmentally conscious without compromise.
In addition, Knickey introduced the world’s first intimate recycling program, which encourages users to send their old and rejected underwear, whether it’s from the brand. The brand’s mission is to reduce landfills and encourage underwear sustainability by offering a free new pair for your rejects and other incentives. Through various conscious efforts, it helps to make the world more sustainable.
Knickey’s underwear collection features briefs, thongs, and bralettes in basic styles that fit perfectly. You can use the size guide to confirm your correct measurements, and every product comes in small to plus sizes, including all body types. Ensuring elevated support, impeccable fit, and sustainable standards, Knickey offers a no-compromise service with positive environmental impacts.
MYLA is one of London’s foremost high-end women’s underwear brands that emerged in the early 90s. It is well-known for providing exquisite craftsmanship and luxury underwear clothing representing class, elegance, and glamour. The company develops innovative concepts and designs to provide soft, breathable undergarments.
MYLA creates a niche of products for women who want more than the basic functional, athletic or casual underwear. It offers delicate, effortless styling and innovative designs created with thoughtfully sourced beautiful and durable fabrics. The brand works with a team of independent female designers to create pieces that serve the immediate needs of the modern woman.
MYLA underwear line includes undies and bralettes featuring elevated designs, intricate detailing, and a soft-toned color palette to create an effortless appeal. It offers a range of colors with signature names that celebrate its British heritage, like Primrose Hill and Convent Garden. Also, you will discover a range of beautiful fabrics, including French Leavers lace, stretch silk, and soft, fine tulles.
It appreciates that women’s bodies are different and equally beautiful regardless of what societal beauty standards state. The brand uses special fabric technology to create well-fitting lingerie to accommodate women of all ages and sizes. MYLA is committed to serving customers with intentional designs and superior fabric quality to allow them to feel good about themselves no matter the occasion.
While most mainstream brands overlook the issues many women face during menstruation, pregnancy, or post-pregnancy, Modibodi steps up to the challenge. It is very popular among many influencers and has appeared in press magazines such as Cosmopolitan, and Marie Claire, among the best women’s underwear brands, and as a leader in the period underwear business.
Modibodi creates a platform where women can openly talk about their bodies. It provides an innovative way to avoid period stains. The company creates reusable, leak-proof underwear with a moisture-wicking technology that absorbs all liquids. It offers a replacement for tampons, pads, liners, and menstrual cups, promoting a more sustainable and eco-friendly alternative.
The reusable leak-free period panties are created with its patented Modifier Technology, which absorbs up to 20ml liquid while remaining dry and odor-free. Customers choose between two different styles of absorbances for different circumstances and flow heaviness. Modibodi underwear also consists of a naturally antimicrobial, moisture-wicking, and odor-repellent merino wool fabric.
The brand’s mission is to end period poverty. A small percentage of its proceeds helps donate a pair of leak-proof underwear to women in need across Australia. Also, the brand is actively involved in building the conversation around women’s health issues through educational programs. With these causes, Modibodi has made a significant impact on improving women’s lives.
KYE is known for its everyday intimates—timeless pieces that balance softness and functionality, romance, and modernism. The brand was inspired by real people and genuine ties as a reminder to maintain a peaceful relationship with yourself. In addition, each garment is designed and manufactured in Los Angeles by a family-owned, solar-powered factory using deadstock cloth.
With a significant position as one of the top women’s underwear brands, Kye has been featured in Vogue and other media publications. It offers minimalist, timeless pieces made with sustainable and ethical production values. Kye’s mission is to create pieces inspired by real people and authentic personal relationships. And it helps to preserve the earth through eco-friendly production.
All Kye intimates are painstakingly created and handcrafted in Los Angeles with the help of an AAPI-owned and operated manufacturer. The brand ensures a careful selection of deadstock or renewable resources to reduce environmental impact. Their production process also includes certified lead and nickel-free hardware to ensure comfort and simplicity in everyday use.
In addition, Kye donates samples to social organizations to support homeless women, victims of domestic violence, and refugees affected by natural disasters. It encourages customers to donate gently worn, non-compostable bras and bralettes to help women in need avoid landfills. Kye Intimates bestsellers include the Ikebana Bra, Natural Recline Bra, and Mies Briefs.
Coco de Mer is another bestseller among high-end women’s under-brands. It is well-known for designing and curating a one-of-a-kind line of luxury lingerie and erotica since opening a shop in 2001. The brand prides itself in creating inclusive, luxurious undergarments for men and women who appreciate female pleasure. It celebrates female sexuality with statement lingerie for all kinds of women.
This company is primarily made up of women who understand and appreciate the combination of womanhood and pleasure. The designs are a fascinating mix of decadence, sensuality, and style. In their unique designs, they utilize embroidered lace in unusual ways. Coco de Mer is all about seductive femininity, and wearing their underwear will bring forth your best self.
As a luxurious lingerie brand, it provides quality fabrics, well-crafted stitches, and fine details in gorgeous, sensual designs. Basic has never been Coco de Mer’s style. They only offer half-cup bras, cutaway gore styles, semi-sheer lacy bralettes, and low-rise lacy panties that ooze sex appeal. If you’re trying to spice up your wardrobe, the brand provides a wide collection of daring, bold pieces.
One of the brand’s bestsellers is the Sylph Longline cupless bra. It features a long, hook-and-eye front fastening and double crossover strap detail at the back. You can dress it up with decorative nipple pasties or tassels to elevate your look. At first glance, it looks like a regular bra, but it completely transforms once on. The front material consists of a sleek silk-satin and sheer mesh at the back. It also features narrow, rouleau elastic straps and costs only £85.
Knix is a Canadian-based underwear brand that designs pieces for women of all ages and sizes. It is considered one of the best women’s underwear brands by influencers and press publications for its comfortable and stylish everyday undergarments. All the brand’s pieces include functional, no-frills designs that assist women through their everyday routines.
Knix underwear is super-absorbent, leak-proof, and anti-odor for ladies who don’t want to be bothered by blood, sweat, or leaks caused by bladder troubles, working out or breastfeeding. They design human-centered pieces with patented, cutting-edge technology to create well-fitting pieces and superior fabrics with multiple options for individual tastes and preferences.
All Knix products are free of any harmful substances or toxins like PFAS, and it’s also OEKO-TEX certified. The product line includes a variety of clothing from activewear to loungewear, bras, and panties in different styles. It provides sexy, supportive bras and period underwear to ensure overnight protection with inclusive sizes for all body types.
Knix offers comfortable, versatile, and snug-fit bras in various cup sizes from A to G in the Everyday bra collection. This collection comes in various styles such as Contour, High Neck, V-neck, Racerback, Evolution, etc. The Evolution bra is a bestseller, with 360° support, no-padding, no-seems, and offers a four-way performance stretch. It also features a high neckline to avoid spillage and is perfect for everyday use.
Popularly celebrated as one of the best women’s underwear brands, TomboyX provides underwear that anyone can wear comfortably regardless of their size or gender identity. The brand developed masculine-style underwear such as trunks and boxer briefs for women’s bodies, expanding underwear options for individuals who don’t fit under standard feminine styles.
TomboyX creates boxer briefs and trunks with a masculine aesthetic while removing the excess fabric standard with men’s underwear. This results in a more streamlined silhouette, free of the additional weight that can cause bunching or discomfort when worn with tighter outfits. There’s something for everyone, from 9-inch boxer briefs to more feminine options like bikinis and thongs.
Every piece is available in sizes ranging from XS to 4X, demonstrating the brand’s unwavering commitment to size inclusion. Furthermore, all of its items are made without sweatshops and by employees paid a livable wage. The brand also values sustainability and has B-corp and OEKO-TEX certifications to ensure ethical products and positive environmental impacts.
In addition, TomboyX provides various fabric options such as basic cotton, MicroModal, and Active Drirelease. The Active Drirelease is a specialized fabric specifically made for athletes and fitness workers. It is sweat-resistant, moisture-wicking, and reinforced seams to accommodate stretch and movement. Also, the underwear line features alternative sports bras with more feminine bralettes.
Nubian skin is a well-known lingerie outlet that competes with top women’s underwear brands in the industry to provide high-end bras, pants, and undergarments in natural skin-toned colors. It redefines the ‘nude’ color to include darker skin tones that mainstream brands in various lingerie styles don’t always represent.
While London-based, the brand delivers skin-toned bras and hosiery to meet the essential needs of women of color. It provides a wide collection of women’s underwear basics, from nude strapless bras to hold-ups and full sets. It allows women of color to celebrate their natural skin shades with size-inclusive options for different body structures.
The best women’s underwear brands usually focus on comfort and functionality, offering cool, earthy skin tones. However, Shinesty offers outlandish underwear in funky patterns and colorful concepts. It offers your regular, everyday underwear in comfortable and functional styles with a bold, creative twist that brings more fun to your daily routine.
Shinesty women’s underwear consists of a seamless design with a smooth and unlined silhouette to prevent bulkiness or bumps when wearing tighter clothing. It offers standard styles like boyshorts, bikinis, thongs, and cheeky, matching bralettes in bold and vibrant patterns. You can also get coordinated matching underwear with your partner to add more fun to your wardrobe.
The OnGossamer collection features innovative, breathable, lightweight fabrics that feel like you’re wearing a second skin. It provides everyday basics in minimal and stylish designs that offer a perfect day-to-night look. It’s the perfect brand if you’re looking for affordable, premium quality, trendy underwear that won’t ride up or cause any irritation.
It’s among the best women’s cotton underwear, well-known for its signature cabana cotton fabric that offers an ultra-soft fit. Without a second thought, you can wear it comfortably under any clothing, no matter how tight. The brand also offers an online fitting guide to ensure that you get your body’s right size. Some OnGossamer’s top sellers include the Dot Micro half-cup demi and the Cabana cotton bralette.
MeUndies is a sustainable underwear brand that provides inclusive unisex undergarments in various styles and extensive sizes. It allows customers to embrace their authentic selves with comfort, creativity, and sustainability as its core values. With gender-neutral colors and inclusive styles, it helps to promote body positivity and a more accepting society.
The brand’s underwear collection includes many designs, with matching sets and accessories that everyone can appreciate. It provides hipsters, cheeky briefs, bikinis, and things with over 40 designs and color options for women. MeUndies also features a range of wire-free bralettes in various shapes, colors, and patterns.
Eres’s mission is to provide a full wardrobe that complements and supports your body on every occasion. It offers an extensive collection of women’s underwear and swimwear that serves multiple functions, whether at the beach, swimming, or home lounging. The brand prioritizes simplicity and functionality to create comfortable natural pieces.
It is a French-based company that partners with designers worldwide to create iconic swimwear for sportswomen and Olympic swimmers. The Nautic line is one of its most popular collections, and it comes with a zipper, pockets, and contrasting edging in a blue and white design. This piece sculpts your figure perfectly and offers a full stretch to allow free movement.
Underwear shopping is usually an afterthought for most people, and many buy the basic 6-pack undies at the local mall. However, these don’t offer any top women’s underwear brands’ fabric quality, style, and functionality. And, you won’t be able to wear tighter clothing without digging or the fabric scratching your skin, so it’s good to be more intentional about your underwear.
The best brands depend on what factors you’re searching for. Still, our list covers the essentials such as comfort, style, and functionality. You’ll also find options that suit your lifestyle and income, from affordable to luxurious underwear brands. You can also opt for any one of the eco-conscious and sustainable brands to be more mindful and support environmental protection.
Are you looking for other underwear brands? Check out our reviews of Chantelle, Cuup, Thirdlove and Pepper Bra.