Electric bikes are popular because they feature an integrated electric motor designed to assist your pedal power. As such, they make ascending steep slopes and uphill a breeze when you are riding your mountain bike. These bikes assure you of an exhilarating biking experience whenever you go out for a riding spree. Cowboy offers a variety of eBikes in various colors, classes, and sizes. We will give you the low-down on this brand, including Cowboy reviews from customers and its bestsellers to help you in the decision-making process.
About Cowboy
Cowboy has been a household bicycle brand in Europe for years. The company hails from Belgium despite its Wild West name. Headquartered in Brussels, Belgium, Cowboy was co-established in January 2017 by Karim Slaoui and Adrien Roose (co-founders of taking Eat Easy) and Tanguy Goretti, who had also co-founded Jump.
The brand was established as a startup manufacturer and designer of top and innovative urban-centric e-bikes. One of the company’s co-founders, who also serves as the current chief executive officer, Adrien Roose, said that his inspiration to launch the brand in 2016 emanated from three distinct experiences. He said the bike riders did most of his deliveries in his previous company, Take Eat Easy. It was difficult to meet all customer demands using pushbikes.
Roose’s perception about e-bikes would change after visiting his grandfather. He learned that the efficiency of electric bikes would have simplified his food company’s logistics. A new opportunity lay in the manufacture of e-bikes, whose popularity was increasing.
Roose joined hands with other co-founders and set on the journey of establishing the Cowboy brand to design e-bikes to meet the needs of young and elderly urban residents.
Products to suit customer’s needs
The company has been designing bikes from the ground up, creating more client-oriented products than most bike manufacturers. To meet current trends, some of the company’s innovations included manufacturing lighter and sleeker bike models besides equipping the bikes with automatic motor features.
The bike’s automatic motor features use built-in sensor technology to measure torque and speed. Cowboy reviews show that most customers have fallen in love with their bikes because they are designed to adjust to pedaling style and force to produce an enhanced boost for motor-assisted speed when they need it most. In its 2018 official statement, the company expressed its commitment to manufacture cutting-edge technology electric bikes featuring top-notch designs and make them available at ridiculously affordable prices.
- Clever power delivery
- Removable battery
- App-enabled security
- Their e-bikes are aesthetically pleasing
- They offer a two-year warranty
- You can pay in six installments
- They sell accessories separately
- Limited colors
- They only ship to nine European countries
Cowboy Products Review
The popularity of the Cowboy brand continues to increase not only in Europe but also in the U.S. and globally. Each Cowboy electric bike comes with impressive features to ensure you have a thrilling biking experience. Let’s look at their best-selling e-bikes.
Cowboy 4
We have explored the different generations of Cowboy’s bikes, and one remarkable thing about this brand is the desire to offer the best in each bike’s generation. You have every reason to go for the Cowboy 4 electric bike if you’re searching for an ideal e-bike for a thrilling city experience.
This Cowboy bike boasts a slight edge in hardware and user experience compared to its main rivals. As the company’s fourth-generation e-bike, it’s a complete electric bike you could ever need for navigating through town, whether you are commuting to work or rushing downtown for some quick shopping.
Based on Cowboy reviews from customers, buyers love this e-bike because it requires low maintenance; it is simple and keeps you going in the right direction, thanks to the high-tech smartphone interface. The bike combines a single-speed drive and a quality rear-hub motor powered by a removable battery that can keep you hitting the road several times before you need another recharge.
Cowboy 4 is available in step-through or standard frame, which offers almost identical components, such as oil-free belt-drive, hydraulic disk brakes, and centrally powered lights. The two Cowboy 4 versions are also equipped with mudguards and are fairly upright to offer a low-stress riding position.
Design and practicality
The bike’s practical design is enhanced further by a rigid fork and wide tires. The modern design and the smartphone-controlled app are prominent features that will draw non-traditional bikers to love the Cowboy 4.
Among the bike’s incredible features is the wireless charger attached to a compatible smartphone. You have all the internet-based maps and other bike stats on your handlebars, making riding as flawless as possible.
The back of the bike is equipped with one of the most crucial and sought-after features: a removable battery tower that makes it quick and convenient to detach the battery for charging using the provided key. Charging takes only a couple of hours before hitting the road again.
This Cowboy eBike offers excellent electronic and mechanical features that zip along flawlessly with motor sense to empower your pedaling sessions. The nicely-composed and non-skittish handling is what every rider hopes to get in a dream bike.
Cowboy 4ST
This stop-through Cowboy eBike is one of its kind from this Belgian-based company and fourth in the Cowboy product series. The Cowboy 4ST is easy to mount, thanks to its step-through nature that allows you to turn the pedals efficiently and not rest.
Many riders think that simple bikes are boring and don’t qualify to become one’s personal choice. However, Cowboy 4ST redefines simplicity to give you one of the best minimalist modern e-bikes. The latest Cowboy 4ST distills your user experience into the basics and utilizes intelligent-aided levels to overcome unnecessary frills.
This e-bike is easy to mount thanks to its step-through nature that allows you to turn the pedals efficiently and not rest. This Cowboy bike doesn’t come with power settings or gears, making it one of the simplest electric bikes in the market.
Say goodbye to the fuss overs associated with gears or getting tangled up in external cabling. The bike is equipped with a removable battery to power the integrated lights. It also features a striking minimalist silhouette while a clean carbon has replaced the greasy chain.
The ST 4 falls in the category of a new generation of e-bikes whose design abandons the old-age designs and embraces the space-age and straight-line industrial aesthetics. It resembles something inspired by a futuristic whizzing idea, perhaps reminding humans that it is time for cutting-edge innovations. Some people even call this electric bike a Tesla Bike.
Cowboy’s attention to detail in this bike is remarkable. For instance, the hydraulic brake levers sit comfortably on finely crafted mounts and you can conveniently slide the baguette-size battery out of the secure frame for recharge.
Attention to detail
Mounting your smartphone to the bicycle’s handlebar not only maintains the bike’s symmetry but also offers you a crucial upgradable onboard computer. The Quad Lock mount also keeps you connected wirelessly, allowing you to charge your phone as you hit the road.
Thanks to the onboard motor that delivers the right amount of power when you need it. The power boosts you from a stationary position and accelerates until it hits the 15.5 mph limit of the 4 ST.
The lack of gears doesn’t interfere with the bike’s ability to climb steep or hilly terrains as the power motor feeds the wheels with sufficient power, giving you the impression that the incline isn’t even there.
The 4 ST is a comfortable and straightforward electric bike to run your daily errands. Its unmatched convenience and simplicity surpass the tradition of shifting gears when focusing on the road.
Best of all, the 4 ST boasts of higher performance as it doesn’t cut power when you reach the speed limit like most electric bikes. Its motor delivers the right amount of power smoothly and invisibly, making your riding experience flawless.
The GPS tracker embedded in its frame enhances the bike’s security. The tracker will send you immediate signals if someone attempts to move your bike without consent.
Cowboy C3
This impressive hybrid-style Cowboy bicycle offers fuss-free urban rides. The powerful motor and replacing the greasy chain with a carbon chain ensure that you have a remarkably smooth riding experience across.
Cowboy reviews show that customers love this e-bike because it is easy to set up. It also comes with a quick-start guide with insightful information to get you started.
Additionally, the bike comes with Allen keys to assist you in adjusting the seat height to your preferred position and straightening the handlebars. The Cowboy brand offers its maintenance and repair services, saving customers the stress of pushing the bike around town searching for the best bike repair shop.
Like most bicycles, you cannot mistake the C3 with a conventional bike as it wears the electric sleeve on its heart sleeve. It also boasts a small and discreet rear hub motor characterizing the bike’s minimalistic nature.
The large power pack on the seat tube combined with integrated lights leaves no space for questions about the bike’s design or nature: it is the epitome of aesthetics.
Popular Alternatives to Cowboy
Some more features
The C3 is a modern flashy graphics-free sleek e-bike that manages to steal the show. When riding this bike, people will be wowed with its clean carbon belt that replaces the traditional oily chain, minimizing the maintenance costs.
The 16.9kg net weight, including the 2.4kg battery weight, makes the C3 one of the lightest e-bikes in the market. The bike comes with optional mudguards that will add only 1kg.
The bike has a fairly upright riding position, giving you a better view of the road ahead on your riding spree. The company says that the C3 is optimized for 5′ 5″ and 6′ 4″ tall individuals, making it ideal for a typical man. However, the bike rules out its place among women, whose average height is 5’4” in the United States.
This Cowboy bicycle is equipped with a removable battery for easy charging. It also has integrated rear and front lights that automatically turn on when the bike is unlocked. You can turn the lights off using the app.
This review recommends that you invest in the bike’s handlebar mount to fix your phone, turning it into a crucial bike computer. The easy-to-use navigation maps make your riding sprees more fulfilling.
Cowboy Reviews from Customers
Cowboy prides itself as one of the highest-rated electric bike brands in town. The company scored a decent rating of 4.3/5 stars from 492+ reviews on its website. Most clients praise the company for going overboard to deliver fast, simple e-bikes that meet almost everyone’s needs. A high percentage of customers praise the brand for the great torque bikes that feature impressive designs.
Cowboy scored 8.5/10 on The Verge website. Most clients praised the brand for top-notch products and praised the C3 e-bike. A significant number of customers stated that they like how the website is well-designed.
However, the company scored a low rating of 2.1/5 stars from 129 reviews on Trustpilot. Most clients who left negative reviews complained about the company’s lack of elaborate communication channels and late deliveries, especially during holidays and weekends.
One international customer said that it took a long period to receive the bike they had ordered. While a few buyers complained about the bikes being pricey, they gave them high ratings and stated they are worth every penny.
Sign Up for Cowboy Bikes
To see the entire collection this brand offers, you need to create your Cowboy Bikes account. This will give you access to offers and allow you to enjoy quick checkouts. You will also be able to track your orders. Sign up for their newsletter to get updates on sales, promotions, and discounts.
Cowboy Shipping and Return Policy
Cowboy currently only ships to the UK, Sweden, Spain, the Netherlands, Luxembourg, Italy, Germany, France, Denmark, Belgium, and Austria. The company offers free shipping to designated areas, and the shipping fee is included in the purchasing price. They have not provided the average shipping duration on their website.
The company accepts returns within 30 days of shipping. You can them the company for instructions on how to return the bike if you are not satisfied with your purchase.
Promotions & Discounts
This review found that the brand offers free delivery to some countries. We did not find exclusive promotions on their site. However, we noticed that the company reduced the Cowboy 3 price since its release. Be sure to follow Cowboy on their social media platforms and sign up for their email newsletter for future discounts.
Contact Cowboy
You can contact the company or channel your inquiries using the live chat function on their official website. Customers in the United States can also reach the company through +1 (201) 555-0123. You can also reach out to their support team by entering your name and email on its contact form and then hitting the “Get in touch” button. Alternatively, you can drop them a line on their Instagram or Facebook account.
Cowboy Reviews: Editor’s Verdict
Cowboy has worked tirelessly to anticipate city commuters’ bike needs. The company designs electric bikes that make the rider’s cycling experience flawless. The astonishingly smooth ride incorporating cutting-edge technologies ranks its e-bikes among the leading in the industry. The carbon belt, lack of gears, companion app, and sleek designs are among the few features that make the Cowboy eBike collection outstanding.
Based on the many positive Cowboy reviews from buyers, we find this company worth investing in, as it offers value for money. For these reasons, we recommend their products to anyone looking for fast and safe e-bikes that are easier to ride.
Looking for other fitness brands and products? Read our reviews of Bowflex, V Shred, FabFitFun and Bala Bangles.
Cowboy FAQ
The Cowboy bikes are ISO 4210 certified. The C3 bikes can support a total weight of 110kg (308.6lbs), including the bike's weight, while the Cowboy 4 e-bike can support a maximum weight of 140kg.
You can ride your Cowboy bike without mounting a smartphone or when you don’t have one. However, you can turn the bike on by removing the battery and inserting it if your smartphone has run out of charge or you don’t have it with you.
Each Cowboy bicycle is single automated to offer a smooth riding experience and enhance its overall design.
Yes. All you need to do is look for your city and country on the map, then book a ride. The company allows you to choose the address, so long as it is within the boundaries of your city. The company will send you a Test Rider with an e-bike for you to try out.
Cowboy circular aims to increase the lifespan of Cowboy's e-bikes by refurbishing used bikes and reselling them under the slashed prices of Cowboy cycles. Customers can return their used bikes under the return warranty or 30-day period for refurbishment.
The key specs of the Cowboy 4 electric bike include the 27,5" size, 44-50mm (width) x 584 (diameter) tire size, 27.2mm seat post diameter, and a rider height optimized for 170 to 195cm. It comes with an 18.9kg-19.2 kg battery with a luggage rack that can carry a maximum of 27kg. The bike is also equipped with LED lights.
