Vintage has always been a vibe, and over the last few years, the vintage clothing market has blown out of proportion. If the fashion eCommerce market is expected to reach over $1.164,7 billion in just four years (Statista), it’s no wonder why modern brands would want their share. Brands like Reformation have built up a nice following base by offering extremely stylish clothes, accessories, and beauty products inspired by past decades.
If you are a Reformation fan, you already know that sustainability is a big asset of the brand that invests time and focus on making the clothes ever more respectful of the environment. If you’ve been looking for alternatives to Reformation, we’ve put together this list of 15 brands that are sure to fulfill your deepest fashion cravings.
It can be a somewhat drastic effort to figure out what clothes will look perfect on you. From 70s style to no-line knitwear and heavy knits, you’re bound to find your new favorites in our selection.
About Reformation
Since its establishment in 2009, Reformation has set the pace for a new fashion standard with which every woman can identify. The key values of the LA-based maison?
Empowerment, self-confidence, and, of course, sustainability. By combining a deep respect for the environment and the laidback cool characteristic of Los Angeles, Reformation has gathered a fanbase that includes celebrities Alexa Chung, Taylor Swift, J. Lo, and Hailey Bieber.
Yael Aflalo, the mastermind behind Reformation (also known as The Reformation), integrates into her designs the needs of the brand’s clients in an attempt to keep building a brand that listens.
The eco-friendly brand sets itself as the second most sustainable clothing option – the first one being naked – with elegance and freedom as the background for every passing collection. The materials used are carefully thought and crafted, like the sustainable fabrics called Tencel Lyocell.
The target audience spans between the ages of 27 and 32, making Reformation the it-vintage and sustainable fashion brand for millennial ladies who know who they are. Only twelve years after the launch of Reformation, fashionistas can find the brand in stores in New York, London, Toronto, and many other fashion-savvy cities.
More about Reformation
With pieces ranging from roughly $150 to several hundred dollars, Reformation is not the cheapest brand on the market – yet, no the most expensive either when you put value into account.
To keep up with the sustainable idea behind Reformation, no third parties or physical retailers sell the brand’s clothes – it’s all done by Reformation, for you. While the company’s ethos and collections continue to create the buzz every time a new line drops, it’s always interesting to have a look around.
If not for cheaper designs, at least build a style always closer to your personality. If you’re a fan of the sustainable brand, then this list of 15 brands like Reformation will help you figure out your next step in terms of personal style. You can also read our Reformation review to find out more about the brand!
15 Brands like Reformation
Vintage, upcycled, and repurposed clothes; that’s the idea behind Reformation. To help sustain the notion that clothes should have a lesser environmental impact than they usually do when coming from high-end and high-street brand factories, everything is designed, shot, and shipped at the LA facilities.
Fabulous limited edition designs are available regularly, yet one thought lingers: the price point is more elevated than other brands focusing on repurposing and upcycling fashion. To offer you the most effortless fashion hunt, check out these 15 brands like Reformation that will support your new definition of fashion.
1. Rouje
French fashion is pure art, and Paris-based Rouje perfectly pictures the French girl’s elegance. Founded in 2016 by Jeanne Damas, a young designer whose ethereal lines smash it out of the park every single time. With Rouje, the French influencer creates a new image of the Parisian girl who seeks cuteness and freedom.
From the vintage-inspired Rouje lip palette to the most romantic blouses, you can definitely feel the influence of the Marais, Montmartre, and other Parisian landmarks in the Rouje clothes. Rouje’s mission?
To make you feel like a French girl, effortlessly elegant with a touch of je ne sais quoi. If your style oscillates between the androgynous Parisian and the flowery, vintage wake the French girl leaves behind, you’ll find yourself in Rouje.
Cotton denim, crepe, soft jersey are all part of the Rouje collections, focusing on certified fabrics. Indeed, 65% of the 2021 Fall/Winter collection stemmed from certified materials, while Rouje also centers the production around the perfect quantities to avoid waste. Rouje is definitely a French brand you should have in your closet.
2. Staud
Brands similar to Reformation include Staud, an LA-based label that focuses on attractivity and accessibility. Founded in 2015 by Sarah Staudinger and George Augusto, Staud is the ultimate collection for color-loving fashionistas. While the designs are feminine and seem to target the same kind of customers are the Reformation brand, Staud takes it up a notch with specific materials that empower effortlessly.
The attention to detail is sharp and feminine, with dresses, knits, and jumpsuits equally cute and sexy. If you’re looking to build an almost avant-garde vintage wardrobe, Staud is the place to do so. Vegan leather, knits, handbags, and heels – Staud is the one-stop shop for the empowered lady.
Even though prices are set slightly higher than Reformation’s at Staud, the brand offers 15% off your first purchase, and 20% off when you refer a friend. Couple this with an interest-free Afterpay plan, and you can enjoy wearing stylish clothes at a fraction of the price.
3. Posse
Posse is one of the Reformation similar brands that put a strong emphasis on sustainability and ethics. To be fair, as soon as you spot a Posse design, you instantly recognize the signature midi dresses and maxi skirts. With clothes priced between $150 and $400, the less-is-more brand notably uses high-quality organic cotton.
While the Reformation brand mostly focuses on designs inspired by the ‘50s and hippy movement, Posse has managed to redefine oversize femininity. Women from roughly 20 to 35 can find designs flattering for everyday occasions. If you’re one of the slow fashion crowd, then Posse is your new creative BFF.
4. Paloma Wool
Priced slightly lower than the Reformation clothing brand, Paloma Wool is that transparent and sustainable fashion brand that will help you create a vintage style as easily as it is to slip on their tops.
The exciting thing about Paloma Wool is the quantity of clothes made in each batch: to counter the effects of fast fashion, the brand typically makes only around 50 pieces. Most of the collection is produced in Europe, in a long-term collaboration with manufacturers located in Portugal and a few kilometers away from their studio in Barcelona.
In case you’re looking for a new piece to treat yourself but don’t know whether to choose a chunky knit or a transparent printed crop top, Paloma Wool offers a wide range of summer and winter clothes all year round.
In terms of brands like Reformation, this is one of the most wearable ones, despite the sometimes very colorful prints. Eco-conscious fashionistas among us will love the use of sustainable fibers, ethical prints, and low-impact dyes. In my opinion, the fact that Paloma Wool encourages responsible fashion shopping is sufficient to attract attention.
5. Sezane
Like Rouje, Sezane is one of the French brands like Reformation but cheaper. Born in France, Sezane is that very feminine version of vintage fashion that style junkies are all about. As a result, Millennial women who love the old-school vibe of Reformation brand can identify with the French brand Sezane effortlessly.
Founder Morgane Sézalory came across a lost baggage filled with vintage clothes, and decided adjusting them to sell them online. The monthly pieces sold under the name Les Composantes became an expected drop, which led to the creation of Sezane.
Marketed with the slogan “je ne sais quoi for all”, Sezane plays on our romantic vintage lover chord – which has worked pretty well since 2013. The B-Corp company is sensitive to its environmental footprint; as such, ¾ of the Sezane lines are eco-friendly. Between ethics, philanthropism, sustainability, and style, it is a great alternative to Reformation for all the French sophistication seeker.
6. Faithfull the Brand
The Reformation clothing brand might be one ultimate destination for vintage clothing, but Australian Faithfull the Brand definitely is one label that holds the key to both sophistication and laidback styles for a lower price tag.
Founded by two travelers, Sarah-Jane Abrahams and Helle Them-Henger, Faithfull the Brand targets the younger traveler generation with playful, at-times-nostalgic designs.
Without a doubt, Faithfull the Brand is one of the brands similar to Reformation in terms of clothes imprinted with Woodstock and ‘70s colors. Ethics lie at the heart of the brand, and this is translated into support for local communities and a focus on local, handmade clothes.
If you’re looking for a very summery kind of feel, Faithfull the Brand has all the flowy mini dresses and imposing maxi dresses you will want to add to your wardrobe.
7. Réalisation Par
Réalisation Par was founded in the hope to represent the collective femininity and inspiring mindsets of the women all around us. In that, it resembles the values and the prices of the Reformation brand, with the difference that Réalisation Par solely focuses on silk. As such, women looking to blend sexy and elegant would do well to check out their 100% silk lines.
With their Elton John-inspired collection, Réalisation Par shows their love for vintage and rock music, straying away from an all-elegant collection. Still, their bestsellers include mini and midi dresses that hug the body tightly in silk cut to meet ‘50s dresses. In that matter, Réalisation Par does look like one of the best alternatives to Reformation.
8. Stone Cold Fox
One of the Reformation similar brands is Stone Cold Fox, an LA-based label that boasts all the emblematic Californian chill. Since 2009, Stone Cold Fox takes inspiration from vintage clothing, twisting it to meet modern fashion sensibilities. In addition, this is one of the brands like Reformation which most values femininity.
One could argue that Stone Cold Fox is priced way higher than Reformation, yet, the soft silk halter tops, dresses, and skirts all have one thing in common: durability.
It’s no wonder that celebrities such as Ashley Tisdale have been spotted wearing Stone Cold Fox. The exclusive pieces are crafted in the highest quality silk in Los Angeles, with all the reckless chill that Californian girls feature. Oh, and the lucky engaged can count Stone Cold Fox among their brands to check for their 100% silk wedding dress. That is, if a smooth sophisticated style is what you are after.
9. With Jéan
While the Reformation brands focus on vintage designs in their collection of feminine clothes,
Jéan combines vintage with avant-garde cuts. It is not unusual to spot new ways to strap a crop top or wear a printed mini dress in the 2017-founded company’s range, which spans from roughly $150 to $250 per piece. Born from the mind of Sami Lorking-Tanner and Evangeline Titilas, With Jéan is inspired by the ever-evolving fashion scene.
Every piece is ethically produced in China, creating an artisan team that keeps family businesses thriving while they work with With Jéan. Still, sustainability is also an important aspect of the brand, which continuously works to package pieces in biodegradable plastics and improving their impact on the environment.
Whether you’re looking for a pastel printed top or a bodycon dress, With Jéan is that edgy cute brand whose clothes will last.
10. Ciao Lucia
Ciao Lucia is one of the brands like Reformation but cheaper, especially when you get 10% off your first purchase because you’ve subscribed to the newsletter. Born from Lucy Akin’s mind in 2017, Ciao Lucia is a brand inspired by vacation. If you’re always on the move, enjoying life as it comes, Ciao Lucia’s vintage smocks and waist-cinching designs will most certainly become your new go-to’s.
In the collection, you can find countless flowy dresses, puffy sleeves, and waisted tops that all bring out the romantic in you. Ciao Lucia commands a higher budget than Reformation, with tops and dresses priced around $300.
Some of the designs are sustainable, made locally in Los Angeles, while other clothes made from 100% baby alpaca wool are made in Peru. We’d recommend Ciao Lucia to all the fashion lovers who want to play on their cute feminine side with timeless styles.
11. Urban Outfitters
When it comes to brands similar to the Reformation clothing brand, one sticks out: Urban Outfitters. Founded in 1970, Urban Outfitters has slowly grown from a boho slash denim brand to a complete collection of vintage-looking clothes. While men, women, and kids alike can shop their countless colorful designs, Urban Outfitters primarily targets people between 18 and 28 years old.
In addition to clothes and accessories for all, Urban Outfitters carries decoration and furniture in their UO Home range, as well as record players and vinyl in their Music and Tech collection. If you’re looking for fashion inspired by the ’90s and the 2000s, Urban Outfitters’ racks are filled with them.
Oversize bomber jackets, colorful crop tops, and even avant-garde pieces in collaboration with independent brands are some of Urban Outfitters’ collections. And, given the millennial popularity of the Urban Outfitters image, it is not unusual to find pieces ranging from $50 up to several hundred dollars.
To counter the most negative impact of the fashion industry on the planet, Urban Outfitters partners with small, sustainable brands that also include outstanding skincare. Some brands to watch out for, thus, include Fjallraven for accessories, and Sky Organics, Juice Box, and Beast for skincare.
12. LPA
If you’re looking for brands like Reformation but cheaper, LPA is not one of them. However, it is one of the most stylish alternatives you can find on the market today. With prints and dresses all boasting an extravagant ordinary, LPA is perfect for the confident lady who is not afraid to express who she is.
Leather leggings, puffy sweatshirts, leopard-print stiletto boots… The prices roughly range from $60 to several hundred dollars for the most expensive items, all carrying the LPA signature.
Ladies between the ages of 20 and 35 can effortlessly slip on the sexy and empowered LPA dresses. If you love brands like Forever 21 and Urban Outfitters, LPA is one of the brands you can trust modern edge-wise.
13. Ganni
Ganni is part of the higher-end spectrum of Reformation similar brands. It’s no wonder why it is now retailed by the likes of Net-a-Porter, MyTheresa or The Outnet. Described as a “new era of Scandinavian style”, the husband-and-wife-created brand focuses on modern, confident clothes made for everyday.
From the classic denim jacket to a cotton-blend knit line, Ganni is set as the brand which will replace your old basics.
Although it’s not one of the brands like Reformation cheaper, Ganni definitely makes up for the several-zero prices with the sophistication of each piece. Between elegantly-bleached denim and platform loafers, it’s a great choice for effortless mix-and-matching.
14. Spell
This list of brands similar to Reformation would be incomplete without Spell, a modern-bohemian fashion brand founded in Byron Bay, Australia. Built on a strong artistic base, Spell is inspired by “far-off places, vintage treasures and childhood memories”. Giving back to the local and global community that helps make Spell a trustworthy ethical business is part of the company’s values.
As such, donations to various ethical and environmental organizations amount to A$1.65 in just four years, from 2017 to 2020. Is it still a question why the brand has the following base of over 1 million fans on Instagram? Add prices much lower than Reformation, and you’ve got a great alternative there.
15. Amour Vert
Amour Vert is one of the brands like Reformation that mostly puts an accent on sustainability. Since 2010, the thick-knit brand has been on the lookout for new ways to adjust its fabrics and business plans. Their bestselling lines include Ethical Wool, Cottonseed Cupro, and their USA-made sustainable TENCEL lyocell Dream collection, instantly recognizable with their romantic touch.
In terms of budget, Amour Vert revolves around $200 apiece, with roses, silk, and other feminine body-hugging shapes at the heart of their designs. Eco-conscious style lovers can happily enjoy 15% off their first order when subscribing to the Amour Vert newsletter – all the more reason for the brand to make its way into your wardrobe.
Editors’ Verdict: 15 Brands like Reformation
This list of brands like Reformation clothing brand should help you figure out your next fashion move effortlessly. From purely elegant designs à la française to slightly sexier models, brands today know to diversify their offers. Indeed, we are surrounded by so many labels – each with its personality – that it can be a hassle to find a new brand to perfectly match our vibe.
If you’re looking for brands like Reformation but cheaper, trendy ’90s and 2000s-tainted Urban Outfitters can be a great option. With a regularly updated Current Offers page, anyone from students to new customers can enjoy at least 10% off their order.
If you don’t mind splurging on perfectly-crafted vintage designs, Rouje is a brand to look at, while Amour Vert will green up your wardrobe with its soft, sustainable lines. One thing is for sure: you can’t go wrong when picking any of these 15 brands!
We’ve got some roundups for those looking for gym wear, affordable fast-fashion brands, and the top luxury brands too. Check out the brands like Gymshark, brands like Forever 21, and the top 15 luxury fashion brands.
