There are various kinds of hair products in the market, from shampoos and hair conditioners to hair masks, leave-in serums, and more. It might be a difficult choice to choose the best hair product brands for women. Some brands claim to offer the best hair products for women, but these marketing claims are often misleading and unreliable. If you’re looking for new hair products to switch to, there are essential factors you should consider.
10 Best Hair Product Brands for Women
First, you have to understand your hair before you pick a product. Several brands offer products for specific hair types and issues. You should also consider the ingredient quality of the product. Many mainstream brands offer toxic, unnatural ingredients. Still, we’ve selected the best clean and toxic-free hair brands for our list.
Whether you have natural, curly, or straight hair, some brands offer effective products for all hair types and conditions relating to hair loss, low porosity, hair damage, and more. From our extensive list, you’ll discover a diverse range of products to help you improve your hair quality. Keep reading to find your new favorite hair product below!
Popular Youtuber hairstylist Brad Mondo became a famous hairstylist/influencer in 2016. He has since been open about his passion for hairstyling. He shared professional hairstyle tips to his subscribers on his channel with tutorials on quickly taking care of their hair at home. Due to his great online success, Brad opened XMondo in 2017.
The brand’s mission is to provide quality men’s and women’s hair care and styling products. XMondo offers a comprehensive collection of quality and safe items for specific hair types for customers looking for effective women’s hair product brands. It also provides essential information on taking care of and protecting your hair from damage.
All XMondo hair products come in four signature colors: White Butterfly Jasmine, Sandalwood, Bergamot, and Japanese Cherry Blossom. It offers various categories of shampoos and conditioners, hair masks, serums, oils, and bundle kits. XMondo products are clinically safe with healthy natural ingredients that benefit your scalp and hair.
The brand also bans toxic ingredients like parabens, gluten, and sulfates. Their products are entirely cruelty-free and vegan-friendly. Also, XMondo promotes sustainability and offers a range of eco-friendly products that helps to reduce environmental damage. Many professional hairstylists have praised this brand for its affordability and effectiveness. Read our reviews of Xmondo.
2. 4C Only Hair
People with 4C hair types know too well how hard it is to find the right kind of products to help tame their locks. 4C Only is the first brand to introduce hair products specifically made for 4C coils. It’s black-owned and among the best hair product brands for women with 4C curl patterns. The brand’s products have also been featured on Refinery29, Oprah’s favorite things.
4C Only entered the market to fill the gap of effective hair products specifically made for people with this hair type. While some brands claim to have consequences for all hair types, 4C Only targets the needs of people with kinky, tight curls. It offers shampoos, conditioners, and other treatments to ensure that your curls are well-nourished.
The brand encourages black women to embrace their natural hair confidently. It offers customers the freedom to express themselves through hair. On their website and product labels, it supports all kinds of black women with a motto, ‘the revolution must be moisturized.’ It also offers tips and tutorials on how customers can take care of their hair without a professional.
4C Only offers a collection of four primary hair products such as shampoo, conditioner, leave-in conditioner, and styling cream. It provides all the essential items you need to complete a basic routine. All 4C’s products are formulated with simple, organic natural ingredients to give your curls more bounce and elasticity.
The Too Easy Collection features the entire range of products the brand offers. It includes four wash day essentials that allow customers to maintain a consistent routine and care for their curls. 4C Only hair products are formulated with organic ingredients such as aloe vera extract, argan oil, and shea butter that helps to make styling effortless. Read our reviews of 4C Hair Only.
3. For Hers
For Hers is a women-focused health line that offers health and wellness solutions for women’s hair, skin, and sex needs. It provides the primary care, health, and nutrition products delivered directly to your doorstep. The brand’s goal is to make self-care and personal grooming kits more accessible to the average woman.
It is led by a team of qualified female medical advisors to work to ensure that women remain in healthy conditions. Most of the brand’s products cost 80% less than mainstream brands to ensure that more underprivileged women can access certain healthcare products. The brand also aims to remove the shame and stigma concerning women’s sexual health.
The For Hers online blog is an educational platform that teaches women about mental health, sexual pleasures, and treatments. It also offers essential tips and detailed information on proper hair care and treatment to ensure your hair remains luscious and clean. It’s well-researched and openly addresses topics generally viewed as ‘taboo.’
If you’re working towards a specific hair goal, For Hers offers the best hair growth product for women with various hair types. From hair thickeners to scalp treatments, it provides products to address different conditions. The brand also offers helpful tips on using these products in your hair care routine.
For Hers also offers the best hair regrowth product for women in the form of shampoo, conditioner, biotin gummies, and hair masks. The products are formulated with rich, natural, and toxic-free ingredients that help the hair hydrated, soft, and firm.
It aids hair damage repair and prevents further hair loss or scalp irritation. All the brand’s products also smell amazing and are super easy to use. Consider reading our reviews of For Hers.
DevaCurl has been mentioned on Refinery29, Buzzfeed, Mashable, and Good Housekeeping as one of the best hair product brands for women with curly hair. It offers hair solutions precisely formulated to help curly-haired girls care for their locks. The brand has an award-winning line of products that have received many praises from satisfied customers.
All DevaCurl’s products are gentle, not irritating, cruelty-free, and include No-Poo formulas to ensure that the natural beauty of your wavy hair stays the same. It allows customers to embrace their naturally curly hair with products that give an effortless hold, bounce, and elasticity. The only owner Lorraine Massey is an expert on curly hair and authored the Curly Girl Handbook.
They offer an expansive selection of sulfate-free products, including cleansers, conditioners, shampoos, styling creams, gels, hair treatments, and hair accessories. All their products are made to define, hydrate, and nourish your curls so you can wear them naturally. It seeks to fill the gap in the market for reliable curly hair products that keeps your hair smooth and luscious.
In addition, the DevaCurl No-Poo Cleanser is one of the brand’s bestseller products. It is a fragrance-free, hypoallergenic product that is non-irritating and suitable for people with delicate scalp skin. This cleanser is extremely gentle, non-lathering, and free of gluten, essential oils, fragrance, or dye. With its moisture-preserving qualities, it’s perfect for people with dry curls or waves.
DevaCurl is also committed to ethical and sustainable production, using 50% recycled plastic to reduce its carbon footprint. The brand also ensures that our products are free of harsh chemical agents that strip the hair of its natural oils. If you have a sensitive scalp, we recommend that you consult with your dermatologist on the right products. Read our reviews of Deva Curl.
ColorWow has a reputation that speaks for itself in the modern hair and beauty industry. It offers award-winning products formulated to treat various hair issues that many women struggle with. The brand is led by a team of hair experts that create high-performance, safe, and innovative hair solutions for healthy, undamaged hair.
It receives various awards and press recognition, such as the Allure Best of Beauty Award. Oprah Magazine also celebrates this brand as ‘the best treatment for colored hair.’ Also, with its feature on Bazaar Hair as ‘the definitive range for colored hair,’ it has earned massive respect in the market for its expansive line of hair products.
ColorWow is among the best hair product brands for women, catering to colored-hair types. The brand formulates shampoos, conditioners, cleansers, and hair masks specifically made for colored hair. It targets the three common issues associated with coloring hair such as fragile, limp, and dry hair.
All ColorWow products exclude 60+ products that darken and distort your hair color, such as sulfates, silicones, parabens, etc. It is also free of citrus, essential oils/extracts, sulfates, color-distorting preservatives, and dyes that can block follicles and impede hair growth. The brand offers a transparent ingredient list with detailed information on its product formula.
Meanwhile, ColorWow offers an extensive product line filled with various products to treat specific hair issues. For instance, the bestseller ColorWow One Minute Transformation is a potent anti-frizz treatment that hydrates and smoothes out frizz, dents, and creases. It uses a high-quality natural ingredient that helps restore suppleness and gives an effortless shine. Read our reviews of ColorWow.
6. Function of Beauty
Function of Beauty introduced custom-made hair products formulated to treat your specific hair and scalp needs, ensuring the most effective results. It is a globally recognized beauty brand with a wide selection of products used worldwide. The brand provides effective solutions to diverse hair conditions often ignored by mainstream hair labels.
The brand is led by a team of expert hairstylists and chemists who understand hair and provide essential products to promote hair growth. It allows customers to personalize the formulas of their products. There’s a short quiz for customers to choose their hair type and hair goals, then the team of experts will create formulas, especially for you.
This brand is also committed to sustainable, vegan, cruelty-free, and eco-friendly approaches. All Function of Beauty products is custom-made to suit your natural hair type, structure, and scalp moisture. You can also get a silicone-free formula and select from five different hair goals and eight natural fragrances.
Function of Beauty product line features shampoos, co-wash, leave-in treatment, hair serum, and more to address various hair issues. The brand prioritizes clean, science-backed, sulfate and paraben-free ingredients. It also excludes toxic substances that can impede hair growth and contribute to environmental damage. Read our reviews of Function of Beauty.
Innersense is a luxurious professional haircare brand committed to providing clean, toxic-free hair solutions for all hair types. It celebrates wellness and mindful living by offering green, organic hair care products. The company is owned by expert hair stylists who created toxin-free, pure products based on decades of research and work experience.
It has inspired many women’s hair product brands to be more aware of the harmful effects of harsh chemical products. All Innersense products are free of parabens, sulfates, silicones, or artificial fragrances. Innersense is an award-winning brand and recipient of the 2021 Blue Beauty Awards from Innocos and Beauty Heroes for its positive environmental impact.
The product line features liquid and dry shampoos, hair conditioners, curl cream, and hair masks. Although Innersense products do not specifically cater to the curly-haired community, their products contain a perfect protein-moisture equilibrium which helps to restore natural bounce and elasticity. For instance, The Hydrating Line is a favorite for curly hair types.
In addition, Innersense uses high-performance, active, certified-organic ingredients for all its hair solutions. The brand provides a transparent list with full details on the benefits of certain key ingredients. You’ll find a huge selection of products to improve your hair condition from hair growth serums and conditioning moisturizers to anti-frizz and hydrating hair masks. Consider reading our reviews of Innersense.
8. Amika Hair
Amika offers a stress-free way to maintain a consistent hair care routine from friendly coloring products to regular hair protein treatments. The brand offers a wide range of products for all hair types, especially curly hair textures that most mainstream brands ignore. It includes a team of diverse individuals who rub their minds to create unique and inclusive hair products.
The Amika hair line contains ten different collections of hair products and tools for specific hairstyles, types, and textures. It takes a community-centric approach to campaign for marginalized communities and ensures clean and sustainable ingredients. As one of the best hair product brands for women, some Amika hair products have been featured on Ulta, Allure, New York Magazine, etc.
The Perk Up dry shampoo is one of the brand’s bestseller products. It is common among users with oily hair. It helps cleanse the scalp or remove impurities without stripping the hair of its natural oils. And it is free of toxic chemicals like petrolatum, parabens, sulfates, mineral oil, and phthalates to keep the hair safe and prevent more damage. Read our reviews of Amika Hair.
9. Bumble & Bumble
Since its inception in 1977, Bumble & Bumble has worked hard to earn its reputation as one of the top women’s hair product brands. The company has inspired beauty and hairstyling trends that many recent brands now look up to. It provides diverse customers with a wide range of products to boost their confidence and embrace their hair as a form of expression.
Respectable media highly regard Bumble & Bumble like Forbes, Glamour, Vogue, Allure, POPSUGAR, Harper’s Bazaar, and others. The brand’s first innovation is the hair texturizer that popularized the tousled yet separated hairstyle in the 90s. It has also introduced many eco-friendly products, with a certification from PETA to ensure cruelty-free measures.
All Bumble & Bumble’s products are formulated without harsh chemicals like formaldehyde, phthalates, mineral oils, or parabens. It also offers an extensive line of products for different hair textures, types, and goals. The brand also provides essential hair products for a basic routine and professional styling tools to achieve a more elevated style. Read our extensive reviews of Bumble & Bumble.
Cantu is a high-end, award-winning natural hair brand that provides high-performance hair conditioners, shampoos, oils, and other treatments for curly hair types. It has gained global recognition and widespread use for catering to diverse kinds of curly hair types. The brand also ensures that its products are equally affordable and accessible to users worldwide.
Although it is not black-owned, Cantu openly supports black female entrepreneurs with the Cantu Elevate program to equip black women with the skills to grow in the beauty industry. It has collaborated with Sasha Group, Reddish, and other top digital marketing companies to ensure the program’s mission is to create better opportunities for female black-owned businesses.
All Cantu products are designed for curly, wavy, straightened, or relaxed hair. They cater to specific hair goals like hair growth, anti-frizz, protein treatment, and more. It also offers natural ingredients, excluding toxins like gluten, propylene, sulfates, mineral oils, and parabens. You can get the Cantu shampoo and conditioner to elevate your wash routine and get better results. Read our reviews of Cantu.
Best Hair Product Brands for Women: Editor’s Verdict
Maintaining a consistent hair care routine helps keep your hair healthy and manageable for any styling method. The pandemic has encouraged more people to practice DIY hair care with diverse brands to cater to specific hair goals. Our list of the Best Hair Product brands for women sheds more light on the options available in the market.
All the brands mentioned above are highly recommended by professional hairstylists and customers, which is a step in the right direction. This list will also help you avoid mainstream labels with toxic ingredients that impede hair growth. However, it’s essential to ensure that you pick the correct product for your hair type and goal.